--- title: "More Beer For Your Buck: Maximizing Capacity In Cold Storage Facilities" description: The craft beer industry grew 17% financially in 2012. Due to this extreme growth in the industry, there are numerous draft beer storage options and they must be put at a certain temperature to maintain their integrity. Because coolers are expensive to build and maintain, many distributors find it hard to accommodate additional varieties of […] --- [BE A PART OF OUR GRAND UNVEILING OF OUR STATE-OF-THE-ART TECH CENTER](https://mcmurraystern.com/techcenter/) [562.623.3000](tel:+496170961709) [![MMS_Secondary-C-2](https://blog.mcmurraystern.com/hubfs/DigiTopia_2024/MMS_Secondary-C-2.svg)](https://mcmurraystern.com/) - [HOME](https://mcmurraystern.com/) - ABOUT US - [About us](https://mcmurraystern.com/about-us/) - [Events](https://mcmurraystern.com/events/) - [Purchasing Contracts](https://mcmurraystern.com/purchasing-contracts/) - [Careers](https://mcmurraystern.com/careers/) - [Manufacturers](https://mcmurraystern.com/manufacturers/) - [News](https://mcmurraystern.com/news/) - [MARKETS](https://mcmurraystern.com/industries/) - [SOLUTIONS](https://mcmurraystern.com/solutions/) - [BLOG](https://blog.mcmurraystern.com/en) - [CONTACT US](https://mcmurraystern.com/contact-us/) [FREE CONSULTATION](https://mcmurraystern.com/free-consultation/) Table Of Content ### Subscribe to Our Newsletter #### Share This Blog - - - - [mailto:?subject=More%20Beer%20For%20Your%20Buck:%20Maximizing%20Capacity%20In%20Cold%20Storage%20Facilities&body=More%20Beer%20For%20Your%20Buck:%20Maximizing%20Capacity%20In%20Cold%20Storage%20Facilities%20https://blog.mcmurraystern.com/en/beer-buck-maximizing-capacity-cold-storage-facilities](mailto:?subject=More%20Beer%20For%20Your%20Buck:%20Maximizing%20Capacity%20In%20Cold%20Storage%20Facilities&body=More%20Beer%20For%20Your%20Buck:%20Maximizing%20Capacity%20In%20Cold%20Storage%20Facilities%20https://blog.mcmurraystern.com/en/beer-buck-maximizing-capacity-cold-storage-facilities) [ActivRAC Industrial mobile Shelving](https://blog.mcmurraystern.com/en/tag/activrac-industrial-mobile-shelving) [activrac](https://blog.mcmurraystern.com/en/tag/activrac) [design build storage](https://blog.mcmurraystern.com/en/tag/design-build-storage) [ActivRAC mobile storage](https://blog.mcmurraystern.com/en/tag/activrac-mobile-storage) [industrial](https://blog.mcmurraystern.com/en/tag/industrial) [activrac industrial](https://blog.mcmurraystern.com/en/tag/activrac-industrial) [high density storage](https://blog.mcmurraystern.com/en/tag/high-density-storage) [cold storage facility storage](https://blog.mcmurraystern.com/en/tag/cold-storage-facility-storage) [high density mobile storage](https://blog.mcmurraystern.com/en/tag/high-density-mobile-storage) [cooler storage](https://blog.mcmurraystern.com/en/tag/cooler-storage) # More Beer For Your Buck: Maximizing Capacity In Cold Storage Facilities The craft beer industry grew 17% financially in 2012. Due to this extreme growth in the industry, there are numerous draft beer storage options and they must be put at a certain temperature to maintain their integrity. Because coolers are expensive to build and maintain, many distributors find it hard to accommodate additional varieties of beer within limited space in their keg cooler. But our ActivRAC [Industrial mobile storage system](https://mcmurraystern.com) can work with your limited space to still allow you to carry wide varieties of beer! And, who doesn’t love lots of beer? **Typical Number of total beverage SKUs per distributor:** | Year | # of SKU’s | | --- | --- | | 1996 | 190 | | 2003 | 200 | | 2007 | 262 | | 2009 | 470 | | 2011 | 535.5 | | 2013 | 656.5 | ## Let’s walk through a hypothetical keg storage example. Say that a distributor has a keg cooler approximately 2,200 square feet in size. The initial cost to construct this space would be (based on an average of $200/square foot) about $440,000. Using a calculation of a 12-month rolling average of $0.1022 per kilowatt hour, which, according to the Energy Information Administration, is the average cost in the United States for commercial electricity, we can estimate a cost of about $32,000/year in operational costs for this size cooler. Now, within this space you can fit about 1,700 standard size kegs, housed on industrial static racking. Each keg may be worth anywhere from [$75 – $185 ](http://www.homebrewtalk.com/f14/average-craft-brew-keg-costs-wholesale-248035/)based on the brand. For our purposes lets average the cost per keg at $150. So your 2200 square foot cooler can house approximately $255,000 worth of product at any given time. If you wanted to double your capacity by increasing the size of your warehouse, you would need to estimate an additional cost of $440,000 to build the space and then upwards of $64,000/year to operate. The cost of additional racking must be considered as well.  (For standard selective rack, one of the least expensive rack options, it costs about $50 to $75 per pallet position, according to “Rules of Thumb,” a pricing guide published by TranSystems). Your maximum inventory levels can increase to 3,400 kegs (valued at $510,000). Now, imagine you could take your existing racking and compact it, eliminating idle aisles and doubling capacity in your current space. There is no added construction costs, and operational costs remain steady at $32,000/year. Cost of additional racking and mobile systems would need to be considered, but in the end you are **bringing inventory value up to $510,000, without spending $440,000 on expansion and keeping operational costs in line.**This hypothesis can turn into your reality by investing in the McMurray Stern ActivRAC Industrial mobile shelving by Spacesaver. Check out the video below to visualize how much space our Industrial ActivRAC can save your company. The ActivRAC mobile system can quickly increase your bottom line by reclaiming valuable floor space and making room for revenue generating activities. **Isn’t it time for your company to grow and maximize capabilities?**Learn More Now about ![Rudresh Jhaveri](https://blog.mcmurraystern.com/hs-fs/hubfs/Rudresh%20Jhaveri.png?width=160&name=Rudresh%20Jhaveri.png) [![linkedin logo](https://blog.mcmurraystern.com/hs-fs/hubfs/LinkedIn_logo.svg.png?width=90&name=LinkedIn_logo.svg.png)](https://www.linkedin.com/in/rudresh-jhaveri/) ##### About Rudresh Jhaveri Rudresh Jhaveri is an Automation Engineer and Design Consultant at McMurray Stern, where he focuses on developing and implementing automated storage and industrial solutions. Based in Santa Fe Springs, California, he contributes to projects involving warehouse automation, robotics, and high-density storage systems that improve operational efficiency. He began his academic journey at California State Polytechnic University, Pomona, building a foundation in engineering and technical problem-solving. With a background that blends engineering principles and real-world design consulting, Rudresh supports clients in optimizing workflows and modernizing facilities. Known for his analytical mindset and hands-on approach, he plays a key role in translating complex operational needs into practical, scalable automation solutions within the material handling and storage industry. ## Recent blogs Explore Our Top Articles And The Latest Storage Trends, Where Industry Expertise Meets Innovation. [![Featured Image](https://blog.mcmurraystern.com/hubfs/DigiTopia_2024/MMS_Secondary-C-2.svg)](https://blog.mcmurraystern.com/en/beer-buck-maximizing-capacity-cold-storage-facilities) [ActivRAC Industrial mobile Shelving](https://blog.mcmurraystern.com/en/tag/activrac-industrial-mobile-shelving) [activrac](https://blog.mcmurraystern.com/en/tag/activrac) [design build storage](https://blog.mcmurraystern.com/en/tag/design-build-storage) [ActivRAC mobile storage](https://blog.mcmurraystern.com/en/tag/activrac-mobile-storage) [industrial](https://blog.mcmurraystern.com/en/tag/industrial) [activrac industrial](https://blog.mcmurraystern.com/en/tag/activrac-industrial) [high density storage](https://blog.mcmurraystern.com/en/tag/high-density-storage) [cold storage facility storage](https://blog.mcmurraystern.com/en/tag/cold-storage-facility-storage) [high density mobile storage](https://blog.mcmurraystern.com/en/tag/high-density-mobile-storage) [cooler storage](https://blog.mcmurraystern.com/en/tag/cooler-storage) #### [More Beer For Your Buck: Maximizing Capacity In Cold Storage Facilities](https://blog.mcmurraystern.com/en/beer-buck-maximizing-capacity-cold-storage-facilities) The craft beer industry grew 17% financially in 2012. Due to this extreme growth in the industry, there are numerous draft beer... [Read More](https://blog.mcmurraystern.com/en/beer-buck-maximizing-capacity-cold-storage-facilities) ## TALK WITH OUR EXPERTS Whatever your market, we will work directly with you to provide market solutions that help you be more efficient. LET'S TALK #### Heading 1 with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your request JSON should include the following fields:... entry for each column. [![MMS_Secondary-White](https://9096479.fs1.hubspotusercontent-na1.net/hubfs/9096479/MMS_Secondary-White.svg)](https://mcmurraystern.com/) CORPORATE 15511 Carmenita Rd Santa Fe Springs, CA 90670 CONTACT US Toll free: 800.342.8994 Phone: 562.623.3000 Fax: 562.623.3039 [marketing@mcstern.com](mailto:marketing@mcstern.com) Contractor’s License # 1041651 ## QUICK LINKS - [Home](https://mcmurraystern.com/) - [About us](https://mcmurraystern.com/about-us/) - [Events](https://mcmurraystern.com/events/) - [Markets](https://mcmurraystern.com/industries/) - [Solutions](https://mcmurraystern.com/solutions/) - [Blog](https://mcmurraystern.com/blog/) - [Contact Us](https://mcmurraystern.com/contact-us/) - [Free Consultation](https://mcmurraystern.com/free-consultation/) - [Sitemap](https://mcmurraystern.com/sitemap/) - [Catalog](https://mcmurraystern.com/catalog/) ## INDUSTRIES - [AGRICULTURE](https://mcmurraystern.com/agriculture/) - [ATHLETICS](https://mcmurraystern.com/athletic-equipment-storage-solutions/) - [BUSINESS OFFICE](https://mcmurraystern.com/business/) - [GROCERY](https://mcmurraystern.com/grocery/) - [HEALTHCARE](https://mcmurraystern.com/healthcare-solutions/) - [LIBRARY](https://mcmurraystern.com/library/) - [MANUFACTURING & DISTRIBUTION](https://mcmurraystern.com/manufacturing-and-distribution-solutions/) - [MILITARY & GOVERNMENT](https://mcmurraystern.com/military-government/) - [MUSEUM](https://mcmurraystern.com/museum-and-art-storage-solutions/) - [PUBLIC SAFETY](https://mcmurraystern.com/public-safety/) - [RETAIL](https://mcmurraystern.com/retail/) ## SERVICES - [AUTOMATED STORAGE & RETRIEVAL](https://mcmurraystern.com/automated-storage-retrieval/) - [SERVICES & STORE](https://mcmurraystern.com/services-and-store/) - [ARCHITECTURE & DESIGN](https://mcmurraystern.com/architecture-design/) - [STORAGE SOLUTIO](https://mcmurraystern.com/static/) ## GET THE LATEST ON McMURRAY STERN ©2024 McMURRAY STERN – ALL RIGHTS RESERVED | DESIGNED AND DEVELOPED BY [SYMBOLIQ MEDIA](https://symboliqmedia.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Randy", "url" : "https://blog.mcmurraystern.com/en/author/randy" }, "dateModified" : "2024-03-08T15:49:23.874Z", "datePublished" : "2021-01-12T17:02:09.000Z", "headline" : "More Beer For Your Buck: Maximizing Capacity In Cold Storage Facilities", "mainEntityOfPage" : { "@id" : "https://blog.mcmurraystern.com/en/beer-buck-maximizing-capacity-cold-storage-facilities", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.mcmurraystern.com/hubfs/MMS_Secondary-C.png" }, "name" : "McMurray Stern" } } ```