--- title: Combat “Decision Paralysis” & Retain More Customers With Micro-Fulfillment Centers description: As a retailer, of course, you want to offer customers different styles, brands, and options. You want to be known for having a good selection of products. At the same time, offering too wide a selection can come with cluttered shelves and bloated aisles.  And, you certainly don’t want shoppers feeling so overwhelmed by floor […] --- [BE A PART OF OUR GRAND UNVEILING OF OUR STATE-OF-THE-ART TECH CENTER](https://mcmurraystern.com/techcenter/) [562.623.3000](tel:+496170961709) [![MMS_Secondary-C-2](https://blog.mcmurraystern.com/hubfs/DigiTopia_2024/MMS_Secondary-C-2.svg)](https://mcmurraystern.com/) - [HOME](https://mcmurraystern.com/) - ABOUT US - [About us](https://mcmurraystern.com/about-us/) - [Events](https://mcmurraystern.com/events/) - [Purchasing Contracts](https://mcmurraystern.com/purchasing-contracts/) - [Careers](https://mcmurraystern.com/careers/) - [Manufacturers](https://mcmurraystern.com/manufacturers/) - [News](https://mcmurraystern.com/news/) - [MARKETS](https://mcmurraystern.com/industries/) - [SOLUTIONS](https://mcmurraystern.com/solutions/) - [BLOG](https://blog.mcmurraystern.com/en) - [CONTACT US](https://mcmurraystern.com/contact-us/) [FREE CONSULTATION](https://mcmurraystern.com/free-consultation/) Table Of Content ### Subscribe to Our Newsletter #### Share This Blog - - - - [mailto:?subject=Combat%20“Decision%20Paralysis”%20&%20Retain%20More%20Customers%20With%20Micro-Fulfillment%20Centers&body=Combat%20“Decision%20Paralysis”%20&%20Retain%20More%20Customers%20With%20Micro-Fulfillment%20Centers%20https://blog.mcmurraystern.com/en/combat-decision-paralysis-retain-more-customers-with-micro-fulfillment-centers](mailto:?subject=Combat%20“Decision%20Paralysis”%20&%20Retain%20More%20Customers%20With%20Micro-Fulfillment%20Centers&body=Combat%20“Decision%20Paralysis”%20&%20Retain%20More%20Customers%20With%20Micro-Fulfillment%20Centers%20https://blog.mcmurraystern.com/en/combat-decision-paralysis-retain-more-customers-with-micro-fulfillment-centers) [analysis paralysis](https://blog.mcmurraystern.com/en/tag/analysis-paralysis) [bed bath & beyond](https://blog.mcmurraystern.com/en/tag/bed-bath-beyond) [automation](https://blog.mcmurraystern.com/en/tag/automation) [Decision Paralysis](https://blog.mcmurraystern.com/en/tag/decision-paralysis) [Carousels](https://blog.mcmurraystern.com/en/tag/carousels) # Combat “Decision Paralysis” & Retain More Customers With Micro-Fulfillment Centers As a retailer, of course, you want to offer customers different styles, brands, and options. You want to be known for having a good selection of products. At the same time, offering too wide a selection can come with cluttered shelves and bloated aisles.  And, you certainly don’t want shoppers feeling so overwhelmed by floor inventory, they leave without buying a single thing. ## **What is Decision Paralysis?** “Analysis paralysis” comes from the world of behavioral psychology.  It occurs when overanalysis or overthinking of alternatives prevents an individual or a group from making a decision. In investing, for example, analysis paralysis can lead to missed opportunities. Psychologists say the root cause of analysis paralysis is anxiety. We fear choosing the wrong option.  In retail, analysis paralysis is more commonly referred to as “choice paralysis”.  ## **What Happened with Bed Bath & Beyond? ** In 2020, Bed Bath & Beyond’s CEO believed their shoppers were struggling with choice paralysis. There was too much product on the floor; too many brands and shoppers simply couldn’t commit to purchase.   So Bed Bath & Beyond decided to “de-clutter” and removed a significant number of products from the store floor. The result? The retailer reported $100 million in lost sales in the last quarter of 2021. …ok, what? ### **You Can Limit Choice *Too* Much and Frustrate Shoppers** Yes, analysis paralysis is a real thing. However, Bed Bath & Beyond shows us that (in an effort to de-clutter) it’s possible to limit choices too much. So much so, shoppers become frustrated by a lack of options.  ### **Micro-Fulfillment Gives You The Best of Both Worlds ** There is a way to successfully limit in-store options without losing customers. In fact, Bed Bath & Beyond actually saw their digital sales increase in October of 2020 (where they still offer a large variety of products) which speaks to this point.  Micro-fulfilment can allow for store-level fulfillment or the utilizing of smaller warehouses or stockrooms. In both scenarios, retailers are able to limit in-store options and the amount of floor/shelf inventory (avoiding choice paralysis) while still offering more product/brand variety. And, a micro-fulfillment approach keeps the products close enough to the consumer, retailers can still offer same-day delivery or free in-store pick up.  ## **Bringing Warehouse Automation to the Back of the Store** There are many types of automated, micro-fulfillment solutions to serve the given product being handled.  “Automated micro-fulfillment solutions are allowing retailers and grocers of all sizes to begin closing the gap on \[customer\] demand,” Pat Fitzpatrick, Vice President of Sales & Marketing at McMurray Stern says, “they can now compete by bringing that service in-house.” McMurray Stern offers five different micro-fulfillment approaches to meet needs and your customer’s demands, with each solution offering a different price option, rate, and speed. ### **VLM** Vertical lifts are the ideal storage solution for products, components, and small items. Many retail and grocery companies have chosen our lifts to help organize and improve their workflow, thanks to their flexibility, wide range of models available, superior design, and ease of use. ### **Haipick Robots** HAIPICK robots offer intelligent picking and handling, autonomous navigation, active obstacle avoidance, and autonomous charging. ### **Carousels** Carousel systems enable highly efficient storage and picking processes in the smallest possible space. Carousels are an outstanding solution for handling small parts along with medium to slow-moving products including retail, pharmaceuticals, cosmetics, electronics components, media, and food items. ### **Shuttle Systems** Our cuby and flexi shuttle system options are ideal automated storage and retrieval solutions that can be used in a variety of different industries, enhancing storage efficiency. ### **Pouch Sorters/Carriers** Pouch sorters and carriers enable the accumulation, buffering, distributing, and sorting of goods. Pouch sorters have high throughput, are low maintenance, and have universal usage for goods weighing up to 3 kg. ## **I’d Like to Learn More About Micro-fulfillment** [Contact](https://mcmurraystern.com/microfulfillment/) one of our micro-fulfillment solutions experts today! ![Rudresh Jhaveri](https://blog.mcmurraystern.com/hs-fs/hubfs/Rudresh%20Jhaveri.png?width=160&name=Rudresh%20Jhaveri.png) [![linkedin logo](https://blog.mcmurraystern.com/hs-fs/hubfs/LinkedIn_logo.svg.png?width=90&name=LinkedIn_logo.svg.png)](https://www.linkedin.com/in/rudresh-jhaveri/) ##### About Rudresh Jhaveri Rudresh Jhaveri is an Automation Engineer and Design Consultant at McMurray Stern, where he focuses on developing and implementing automated storage and industrial solutions. Based in Santa Fe Springs, California, he contributes to projects involving warehouse automation, robotics, and high-density storage systems that improve operational efficiency. He began his academic journey at California State Polytechnic University, Pomona, building a foundation in engineering and technical problem-solving. With a background that blends engineering principles and real-world design consulting, Rudresh supports clients in optimizing workflows and modernizing facilities. Known for his analytical mindset and hands-on approach, he plays a key role in translating complex operational needs into practical, scalable automation solutions within the material handling and storage industry. ## Recent blogs Explore Our Top Articles And The Latest Storage Trends, Where Industry Expertise Meets Innovation. [![Featured Image](https://blog.mcmurraystern.com/hubfs/DigiTopia_2024/MMS_Secondary-C-2.svg)](https://blog.mcmurraystern.com/en/combat-decision-paralysis-retain-more-customers-with-micro-fulfillment-centers) [analysis paralysis](https://blog.mcmurraystern.com/en/tag/analysis-paralysis) [bed bath & beyond](https://blog.mcmurraystern.com/en/tag/bed-bath-beyond) [automation](https://blog.mcmurraystern.com/en/tag/automation) [Decision Paralysis](https://blog.mcmurraystern.com/en/tag/decision-paralysis) [Carousels](https://blog.mcmurraystern.com/en/tag/carousels) #### [Combat “Decision Paralysis” & Retain More Customers With Micro-Fulfillment Centers](https://blog.mcmurraystern.com/en/combat-decision-paralysis-retain-more-customers-with-micro-fulfillment-centers) As a retailer, of course, you want to offer customers different styles, brands, and options. You want to be known for having a good... 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